Knowledge
Innovation management
Innovation management is the systematic steering of innovations in an organisation — from generating ideas through evaluation to bringing them to market.
Innovation management ensures that ideas actually become innovations: new products, services or processes. It covers the whole path from generating ideas through selection and development to market launch — planned rather than by chance.
Strong idea management is the foundation: it provides the continuous stream of proposals from which innovation management selects and develops the most promising. Transparency and participation raise both the quality and the acceptance of the ideas.
The innovation process
- Generate and collect ideas
- Evaluate and select
- Develop and test
- Implement and launch to market
MyIdeas provides the basis for innovation management: collect ideas from employees and customers, evaluate them and follow up transparently.
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